|Re: Super-Deluxe Sigurd & Gudrun|
Subject: Re: Super-Deluxe Sigurd & Gudrun
by Stu on 2009/5/22 15:20:47
My beef with HC all along is that they are not a retailer, but they are playing half-assedly at being one. I don't actually think we should cut them too much slack because they have *chosen* to operate outside of their normal space, without being properly prepared to do so. It's important not to confuse whether they produce good books (as they evidently do) or whether they are good at retail. The two issues have been confused on this thread, but they are totally unrelated.
Retail operations are just completely different than wholesale, which is why the retailer gets to charge an extra 30-50% for their trouble (and still might only just manage to turn a profit).
All that said, if HC can get to the point where they consistently manage to send my parcels to the correct (and complete) delivery address, adequately packaged, then that's *all* I really care about. If they can manage to fix that, I'm cool with them.