|Re: Tolkien Monogram|
Subject: Re: Tolkien Monogram
by Trotter on 2011/10/7 7:54:06
As I understand it Unwin paperbacks started to use the monogram as a branding/marketing tool for Tolkien merchandise in 1990, just before Unwin Hyman was acquired by HarperCollins.
As you pointed out it had been used before this i.e. on Letters and HOME but not in the same consistent manner as from 1990.