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Re: HarperCollins update
Shirrif
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Reading thro' Beren's articles (Stu) I don't see any mention of the proposed price; certainly not from David Brawn (altho' I may have missed this.)

The automated email does state 'pre-order', as if you've made some commitment to purchase; which I don't think I have. Your probably correct in suggesting this is to gauge interest in title. But I can't imagine the market reacting with anything other than stagnation, if they were to sell to pre-orderers at £250, and then immediately put up to £350 upon release. Everyone would just wait until it was discounted again. But with the explicit information that it will indeed be £350, they will (legally I would guess) have to sell it at £350 at some point.

BH

Posted on: 2009/3/14 8:24
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You drive a hard bargain – you can have it for £10 all-in – one consolation (for you) is that you do not have to hear the cries of my children, for bread...


Re: HarperCollins update
Shirrif
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Just received my copy of 'Tree and Leaf' paperback with the new cover.

The book is a 7th impression of this edition http://www.tolkienbooks.net/php/details.php?reference=53280.

Posted on: 2009/3/14 0:36


Re: HarperCollins update
Home away from home
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I believe that David Brawn had already stated GBP 250 and 500 copies some weeks ago (according to article on Beren's site), so this isn't really any kind of surprise.

In truth, I think the "discounted from GBP 350 for a limited time only" claim is just to make it seem like you are already getting a discount ("quick! buy now!!"), but in reality GBP 250 is the *undiscounted* base price. It's a (fairly obvious) obvious strategy to try to mitigate the risk of potential buyers sitting and waiting things out, given HCs track record of on again/off again 30% discounting. Long term, I suspect the selling price will be in the GBP 175 region (30% off the GBP 250).

Really, this reservation is just marketing and they are trying to get an idea of the size of the interest. If I was them, I would probably follow exactly this strategy.

Stu

Posted on: 2009/3/13 16:42


Re: HarperCollins update
Shirrif
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States '£250'. Don't think they can't go back on it now! Cheers alpingloin!

BH

Posted on: 2009/3/13 10:57
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You drive a hard bargain – you can have it for £10 all-in – one consolation (for you) is that you do not have to hear the cries of my children, for bread...


Re: HarperCollins update
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Now the website is setup to take reservations for copies of the new Sig&Gud books. It is just a quick name and email reservation, no actual ordering or payment yet. I wonder if they are trying to get an early gauge on demand?

Posted on: 2009/3/13 7:00



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