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Re: Super-Deluxe Sigurd & Gudrun
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(Garm) wrote "you suppose that HC want to sell multiple copies of their books to folk who wait until they can get a heavily discounted price, and then sell on for a huge return? This is HC's core customer base?"

No, they want to sell multiple copies up-front *undiscounted* to people who think they can sell on for a huge return. This absolutely was their core customer base for the SD CoH, and HC exploited this by raising the price of CoH at the last minute (to GBP 350) and then they went through the 10%, 20%, 30% discount phase once the customers at that price had dried up. More recently, they appear to have sold a large number to a reseller for discounted sale.

This all makes sense from a perspective of HC making money from that one book, but not in the long term, because the fan base is very small.

However, I don't believe that customer behaviour will be the same for the new book. I think the sensible ones among us might just buy a single copy of the book at a sensible price because we want a copy for ourselves. In this case, buying later on at a discount makes the best sense.

Stu

Posted on: 2009/2/25 13:20


Re: Damaged BBC CD
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I believe that so long as the original faulty media is retained as proof of purchase, copying that disc from someone else would be OK.

Stu

Posted on: 2009/2/24 19:00


Re: Super-Deluxe Sigurd & Gudrun
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I totally agree with you (Rowns). To be honest, I don't think I will even bother with buying a copy up front to get an early number. If they do release 500 copies, there is no way on earth that they will sell them without a very deep discount, so why throw money upfront at HC needlessly? Makes more sense to wait a year and get 30-40% off.

The only reason why CoH has sold (perhaps) two-thirds or so of the print-run is that we - as a small group of collectors - have purchased multiple copies in the crazy belief that some powerful marketplace for them (that clearly doesn't exist at present) will spring into existence and give us a huge return. We actually only have ourselves to blame, really. Who do we think is ever going to buy this huge reserve of second copies off us?

If HC do release this as 500 copy edition, I personally see taking a stand on this book (by not purchasing it) as sending a message to HC that they need to treat their core customer base rather better than they have thus far.

Stu

Posted on: 2009/2/24 18:41


Re: Super Deluxe Children of Hurin - Great Price for U.S. Collectors!
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Perhaps HC sold you your copies genuinely in sequence, then sold 100 or so copies to a re-seller - such as the one mentioned in my previous post - between then and the time it took to process my order. It seems to be the only rational explanation for how they got through so many copies in such a short time.

Of course, *if* this is the case, then HC still advertising the book on their own website as being exclusive is somewhat dodgy, especially as it is for 90 pounds more than the seller on AbeBooks.

My experience with HC is that they have some odd business practices.

Stu

Posted on: 2009/2/22 15:08


Re: Super-Deluxe Sigurd & Gudrun
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>The fact that they have a track record now of offering large discounts on the online store, means that people like me who would have bought two copies, will buy one when it comes out and wait for the discount for the second copy, but if it was limited to 250 copies I would buy two at full price.


That was exactly my thinking. I just don't see this book as being particularly popular, and perhaps it isn't the best vehicle for a super-deluxe version. The fact that it is verse coupled with being non-ME related will make it a disappointing read for many. Add to that the fact that a lot of people felt that CoH was not great and will probably not jump at another Tolkien volume in the same way as they did for that one.

Stu

Posted on: 2009/2/22 4:00



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