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Re: HarperCollins update
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Khamul - You are correct, it was not from David Brawn, as it seems I was confusing two articles from TL round about the same time. However, the statement of it being 500 copies was/is at the end of the FAQ article from 17.02.09. It was reading that which prompted me to start the "Super-Deluxe Sigurd and Gudrun" thread. The 250 RRP was (and is) in the 07.02.09 update. I feel sure I read a single item that had both bits of information, but perhaps my mind connected the two bits of info.

Stu

Posted on: 2009/3/14 16:04


Re: HarperCollins update
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I believe that David Brawn had already stated GBP 250 and 500 copies some weeks ago (according to article on Beren's site), so this isn't really any kind of surprise.

In truth, I think the "discounted from GBP 350 for a limited time only" claim is just to make it seem like you are already getting a discount ("quick! buy now!!"), but in reality GBP 250 is the *undiscounted* base price. It's a (fairly obvious) obvious strategy to try to mitigate the risk of potential buyers sitting and waiting things out, given HCs track record of on again/off again 30% discounting. Long term, I suspect the selling price will be in the GBP 175 region (30% off the GBP 250).

Really, this reservation is just marketing and they are trying to get an idea of the size of the interest. If I was them, I would probably follow exactly this strategy.

Stu

Posted on: 2009/3/13 16:42


Re: HarperCollins update
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Sigh.

Posted on: 2009/3/13 3:13


Re: The wonders of eBay
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I must admit, I'd love to see the copyright holder (HarperCollins, I guess) stamping out the commercial sale of these facsimilie Dustjackets. Just because they are copies of older books doesn't mean that it isn't a violation of copyright. As soon as they are produced for commercial sale, any notion of "fair use" goes out of the window.

There are enough examples of books with genuine DJs in existence that these have no purpose from a historical perspective, and are primarily used to make a fast-dollar so that books in poor condition or missing DJs can be tarted up.

Having said that, I can see why it isn't really worth the effort for HC to do so (there isn't really any gain for them).

Stu

Posted on: 2009/3/7 18:45


Re: Super-Deluxe Sigurd & Gudrun
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(Garm) wrote "you suppose that HC want to sell multiple copies of their books to folk who wait until they can get a heavily discounted price, and then sell on for a huge return? This is HC's core customer base?"

No, they want to sell multiple copies up-front *undiscounted* to people who think they can sell on for a huge return. This absolutely was their core customer base for the SD CoH, and HC exploited this by raising the price of CoH at the last minute (to GBP 350) and then they went through the 10%, 20%, 30% discount phase once the customers at that price had dried up. More recently, they appear to have sold a large number to a reseller for discounted sale.

This all makes sense from a perspective of HC making money from that one book, but not in the long term, because the fan base is very small.

However, I don't believe that customer behaviour will be the same for the new book. I think the sensible ones among us might just buy a single copy of the book at a sensible price because we want a copy for ourselves. In this case, buying later on at a discount makes the best sense.

Stu

Posted on: 2009/2/25 13:20



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