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Re: Super-Deluxe Sigurd & Gudrun
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I totally agree with you (Rowns). To be honest, I don't think I will even bother with buying a copy up front to get an early number. If they do release 500 copies, there is no way on earth that they will sell them without a very deep discount, so why throw money upfront at HC needlessly? Makes more sense to wait a year and get 30-40% off.

The only reason why CoH has sold (perhaps) two-thirds or so of the print-run is that we - as a small group of collectors - have purchased multiple copies in the crazy belief that some powerful marketplace for them (that clearly doesn't exist at present) will spring into existence and give us a huge return. We actually only have ourselves to blame, really. Who do we think is ever going to buy this huge reserve of second copies off us?

If HC do release this as 500 copy edition, I personally see taking a stand on this book (by not purchasing it) as sending a message to HC that they need to treat their core customer base rather better than they have thus far.

Stu

Posted on: 2009/2/24 18:41


Re: Super-Deluxe Sigurd & Gudrun
Shirrif
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I seem to remember an article somewhere with David Brawn, where he was asked why HarperCollins had not issued a Deluxe (not Super-Deluxe) edition of Unfinished Tales. They did not think there was a big enough market for the book.

In the case of the new book, I agree with Stu in that people bought multiple copies of COH as investments, which turned out to be very poor investments because of the discounting that they did.

Collectors and dealers are not going to do the same thing with this new book, people will be very wary about buying multiple copies, or even single copies at full price.

If Unfinished Tales is not right for a Deluxe edition (I disagree and think it is) then this is not the right title for a Super-Deluxe Edition, they should have just done a Trade and Deluxe.

Posted on: 2009/2/24 22:49


Re: Super-Deluxe Sigurd & Gudrun
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"The only reason why CoH has sold (perhaps) two-thirds or so of the print-run is that we - as a small group of collectors - have purchased multiple copies in the crazy belief that some powerful marketplace for them (that clearly doesn't exist at present) will spring into existence and give us a huge return. We actually only have ourselves to blame, really. Who do we think is ever going to buy this huge reserve of second copies off us?

If HC do release this as 500 copy edition, I personally see taking a stand on this book (by not purchasing it) as sending a message to HC that they need to treat their core customer base rather better than they have thus far."


- you suppose that HC want to sell multiple copies of their books to folk who wait until they can get a heavily discounted price, and then sell on for a huge return? This is HC's core customer base?

In my early days of collecting, I bought books simply because I wanted them. Later, I tried buying to sell later on, but it never worked for me. Now, I don't trouble myself with resale values. I buy the books because I want to collect them.

Posted on: 2009/2/25 7:43


Re: Super-Deluxe Sigurd & Gudrun
Shirrif
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In my early days of collecting, I bought books simply because I wanted them. Later, I tried buying to sell later on, but it never worked for me. Now, I don't trouble myself with resale values. I buy the books because I want to collect them.

But when do you buy, when they discount by 10%, 20%, 30%, 40% ....... 80% because the book does not sell? The number of the book only matters if you are interested in resale value. I'd be very happy to have a book for my collection, not resale, at an enormous discount.

Posted on: 2009/2/25 12:16


Re: Super-Deluxe Sigurd & Gudrun
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(Garm) wrote "you suppose that HC want to sell multiple copies of their books to folk who wait until they can get a heavily discounted price, and then sell on for a huge return? This is HC's core customer base?"

No, they want to sell multiple copies up-front *undiscounted* to people who think they can sell on for a huge return. This absolutely was their core customer base for the SD CoH, and HC exploited this by raising the price of CoH at the last minute (to GBP 350) and then they went through the 10%, 20%, 30% discount phase once the customers at that price had dried up. More recently, they appear to have sold a large number to a reseller for discounted sale.

This all makes sense from a perspective of HC making money from that one book, but not in the long term, because the fan base is very small.

However, I don't believe that customer behaviour will be the same for the new book. I think the sensible ones among us might just buy a single copy of the book at a sensible price because we want a copy for ourselves. In this case, buying later on at a discount makes the best sense.

Stu

Posted on: 2009/2/25 13:20



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