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Re: Super-Deluxe Sigurd & Gudrun

Subject: Re: Super-Deluxe Sigurd & Gudrun
by Stu on 2009/2/25 12:20:22

(Garm) wrote "you suppose that HC want to sell multiple copies of their books to folk who wait until they can get a heavily discounted price, and then sell on for a huge return? This is HC's core customer base?"

No, they want to sell multiple copies up-front *undiscounted* to people who think they can sell on for a huge return. This absolutely was their core customer base for the SD CoH, and HC exploited this by raising the price of CoH at the last minute (to GBP 350) and then they went through the 10%, 20%, 30% discount phase once the customers at that price had dried up. More recently, they appear to have sold a large number to a reseller for discounted sale.

This all makes sense from a perspective of HC making money from that one book, but not in the long term, because the fan base is very small.

However, I don't believe that customer behaviour will be the same for the new book. I think the sensible ones among us might just buy a single copy of the book at a sensible price because we want a copy for ourselves. In this case, buying later on at a discount makes the best sense.

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