Recipes from the World of Tolkien
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Nov 12
2021/11/12 18:55:27 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

onthetrail wrote:

The rubbish they churn out for an easy buck and the things they really could be making money on are left to dry up.

The primary titles (H, LotR) sell like hotcakes every time they put out another version, but the glossary/encyclopedia titles get remaindered after a few years and not selling very many copies. I'm as always trying to change their minds on this as I agree, I think there is room for a new book that would sell well in the current market (look at Mr. Day as an example).
Nov 12
2021/11/12 19:06:45 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Urulókë wrote:

onthetrail wrote:

The rubbish they churn out for an easy buck and the things they really could be making money on are left to dry up.

The primary titles (H, LotR) sell like hotcakes every time they put out another version, but the glossary/encyclopedia titles get remaindered after a few years and not selling very many copies. I'm as always trying to change their minds on this as I agree, I think there is room for a new book that would sell well in the current market (look at Mr. Day as an example).

This is where I get frustrated, they cite online content as a reason to not reprint important publications and then we see David Day in tens of thousands of Christmas stockings every year.
Nov 12
2021/11/12 19:13:42 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Urulókë wrote:

onthetrail wrote:

The rubbish they churn out for an easy buck and the things they really could be making money on are left to dry up.

The primary titles (H, LotR) sell like hotcakes every time they put out another version, but the glossary/encyclopedia titles get remaindered after a few years and not selling very many copies. I'm as always trying to change their minds on this as I agree, I think there is room for a new book that would sell well in the current market (look at Mr. Day as an example).

Tolkien as a brand sells, regardless of what the product is. David Day is a great example of this "rubbish" that is being sold on the strength of the Tolkien brand. I'm fairly confident there is a market for reference material that is "official" and the sourcing is reputable and is well written.

For examples is this look at how well Nature of Middle-earth is selling, look at the continued interest in the Companion and Guide, or the Atlas of Middle-earth that still sells quite well. I think that HarperCollins is forgetting the power they have of being the official Tolkien publisher, that carries a lot more weight than just some wiki site being maintained online.
Nov 12
2021/11/12 21:18:54 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
As caudimordax said in another thread:

Caudimordax wrote:

Sort of feel Tolkien himself is the one moving these copies. People love his writing, they love his vision, and they especially like to see where the two dovetail in his illustrations–sketchy as some may be. Heck, even the cool bit with the eye was Tolkien's idea. I'd say it's moving despite HC's design efforts.

HC have an "official" Tolkien website that doesn't have their own titles in stock. They have now contrived to mis-print a totally unacceptable % of a supposed deluxe edition. "Tolkien" is shifting these books, not HC's marketing. The reason the rest of their "difficult" Tolkien publications absolutely tank is because they have made little effort to establish themselves as the publisher of quality secondary material despite having being custodians of Tolkien's genius for over thirty years. They think facsimile signatures on bindings are a major priority.
Nov 12
2021/11/12 21:36:46 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Khamûl wrote:

They think facsimile signatures on bindings are a major priority.

Part of the problem is that it is. At least to average readers who think that this release is the best book in a hundred years. Most people seem to think this edition is wonderful. Yet take away all the production errors and what is left is an illustrated edition, the first illustrated by the author and the images are rubbish.

I am starting to feel that it is we few who have to shift our expectations because I doubt we will ever get editions again that truly reflect the content.
Nov 12
2021/11/12 22:02:07 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Khamûl wrote:

As caudimordax said in another thread:

Caudimordax wrote:

Sort of feel Tolkien himself is the one moving these copies. People love his writing, they love his vision, and they especially like to see where the two dovetail in his illustrations–sketchy as some may be. Heck, even the cool bit with the eye was Tolkien's idea. I'd say it's moving despite HC's design efforts.

HC have an "official" Tolkien website that doesn't have their own titles in stock. They have now contrived to mis-print a totally unacceptable % of a supposed deluxe edition. "Tolkien" is shifting these books, not HC's marketing. The reason the rest of their "difficult" Tolkien publications absolutely tank is because they have made little effort to establish themselves as the publisher of quality secondary material despite having being custodians of Tolkien's genius for over thirty years. They think facsimile signatures on bindings are a major priority.

Couldn't agree more, this is exactly what I mean when I say there is a market out there for more "official" and informational Tolkien publications that are well produced. Even with all the stated problems with this latest LOTR people are still buying it in droves.

I see comments online like "I have placed my order and fingers crossed I get a copy with no problems" the market is there and it's resilient even in the face of all this. HarperCollins needs to re-think how they are handling Tolkien's material IMO and do a complete reset after the global supply chain becomes normal again.
Nov 12
2021/11/12 23:00:20 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
I am really surprised that the Nasmith illustrated Guide is thought to be unshiftable. I would have thought it would sell like hotcakes if they did an edition matching the recent illustrated editions. Commission a couple of new paintings and print money.
Nov 13
2021/11/13 16:10:09 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
I agree. I think that most people buy the book less for the content than for the illustrations. And the image reproduction in that edition is really great (especially compared to what HC has been releasing lately). I have it and I like it and I also understand that people are willing to slightly overpay for that at the moment (maybe not £100, though).
Nov 24
2021/11/24 22:41:57 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
Just very briefly - Ted Nasmith has mentioned publicly now that he’s working on a refreshed edition (with more illustrations) so I can let you all know now too. Should be released around September next year if things go to plan.
Nov 24
2021/11/24 23:43:36 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
Nice to know. I’ve only bought mine earlier this year too, but fortunately less than £50 so I won’t grumble. It’ll be good to see some more of Ted’s work in one book.
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