The end of the bookmark isn't finished on the super-deluxe edition or any of the deluxe editions (2004-2007), so they all unravel to some extent.

You can't return the book to HarperCollins as you didn't buy it from them.

I didn't think so. Thanks, I do feel better that it's not an isolated case. What is the best way to protect the bookmark? or am i being way to anal about something that's not really that important?

I checked my copy, along with the standard HC Deluxe and HM Deluxe editions (upon which the signed, limited edition is based), and the bookmarks are all identically frayed for the first 10mm or so. I think that's just the way they are supposed to be, so I wouldn't get too worried about it....

Cheers
Stu