Tolkien Collector's Guide

The Earth Needs More Elf Fans - Prime Video - See Where It Takes You

Jun 20 (edited)
2022/6/20 15:13:56 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia



Think this may be a book advert as well as for the TV series, as the edition of The Fellowship of the Ring he is reading comes out on the 7th July.

Amazon.co.uk (affiliate)
The Fellowship of the Ring: Book 1 (The Lord of the Rings)
Tolkien, J. R. R.
9780008537722
(Paperback)
£8.79
Availability: Preorderable
Blackwell's (affiliate)
The Fellowship of the Ring
J. R. R. Tolkien
9780008537722
(paperback)
$10.89
Availability: Unknown
Jun 20 (edited)
2022/6/20 16:11:59 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
I’m wondering how much merchandise is being hinted at here - I would buy the “Dagor Nirnaeth Arnoediad” bed-sheet from John Howe, no question. 😅

(Photos from NerdoftheRings on Twitter)

1_62b09c4043f59.jpeg 2048X1333 px

1_62b09c4778c5b.jpeg 1680X724 px
Jun 20 (edited)
2022/6/20 16:19:58 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
A poster for John Howe's book is on the wall as well along with the obvious Amazon package arriving, everything is available to buy from a certain online retailer.

Amazon.co.uk (affiliate)
A Middle-Earth Traveler: Sketches from Bag End to Mordor
Howe, John
9781328557513
(Hardcover)
£9.78
Availability: Now
Blackwell's (affiliate)
A Middle-Earth Traveler
John Howe (artist)
9781328557513
(hardback)
$36.53
Availability: Unknown
Amazon.com (affiliate)
A Middle-Earth Traveler: Sketches from Bag End to Mordor
Howe, John
9781328557513
(Hardcover)
$25.20
Availability: Now
Jun 20
2022/6/20 18:37:04 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
Trotter
Which poster is that?
Is it still available somewhere?
Jun 20
2022/6/20 18:57:34 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
It is a poster of the book cover, probably made especially for the advert.

You can see it on the wall below at 25 seconds.

Jun 21
2022/6/21 0:08:27 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Trotter wrote:

It is a poster of the book cover, probably made especially for the advert.

You can see it on the wall below at 25 seconds.



So who is the audience for this? GoT wasn't aimed at kids. If the audience is adult and kids, I can't see that working well for long-form TV - or at least, it doesn't usually.
Jun 21 (edited)
2022/6/21 4:26:16 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Stu wrote:

So who is the audience for this? GoT wasn't aimed at kids. If the audience is adult and kids, I can't see that working well for long-form TV - or at least, it doesn't usually.

This advert to my mind is saying if you want to buy merchandise relating to The Lord of the Rings and the TV show, you can buy it from Amazon. I think Amazon are happy for any age to buy from them.

I am in favour of people reading Tolkien so like the idea of an advert promoting it and hope more are produced.
Jun 21
2022/6/21 5:57:31 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Trotter wrote:

Stu wrote:

So who is the audience for this? GoT wasn't aimed at kids. If the audience is adult and kids, I can't see that working well for long-form TV - or at least, it doesn't usually.

This advert to my mind is saying if you want to buy merchandise relating to The Lord of the Rings and the TV show, you can buy it from Amazon. I think Amazon are happy for any age to buy from them.

I am in favour of people reading Tolkien so like the idea of an advert promoting it and hope more are produced.

Sure, but show-related merchandise for kids only makes sense if kids are an intended audience for the show. No one is buying merchandise for a show they aren't watching.
Jun 21
2022/6/21 9:02:51 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia

Stu wrote:

Trotter wrote:

Stu wrote:

So who is the audience for this? GoT wasn't aimed at kids. If the audience is adult and kids, I can't see that working well for long-form TV - or at least, it doesn't usually.

This advert to my mind is saying if you want to buy merchandise relating to The Lord of the Rings and the TV show, you can buy it from Amazon. I think Amazon are happy for any age to buy from them.

I am in favour of people reading Tolkien so like the idea of an advert promoting it and hope more are produced.

Sure, but show-related merchandise for kids only makes sense if kids are an intended audience for the show. No one is buying merchandise for a show they aren't watching.

I really liked the advert, I felt kinda like that kid so it reached out to me but I have to agree with Stu about who this is aimed at, then I thought back to my collection of movie extras that were left of the Alien DVD and blu-ray collections, and started thinking about the toys that were aimed at kids, yet the movie was most certainly not. Little aliens, resplendent with a mouth that shoots out, plasma rifles and all sorts of stuff, you could even get a Ripley figure much liek an action hero.

Trotter hits the nail on the head I think, "Amazon are happy for any age to buy from them."

And generally the advert spoke to the 8 year old in me, so Amazon were probably hedging their bets on some kids around 10 or 11 watching this with their parents, and Amazon never miss a chance to market.
Jun 21
2022/6/21 10:05:52 (GMT) Greenwich Mean Time, London, Dublin, Lisbon, Casablanca, Monrovia
Also, the show runners have made clear that The Rings of Power will not have the extreme gore and nudity that would have kept many parents from letting their children (or at least attempting from letting them) watch such content. Whether the characterization, themes and dialogue, etc., are juvenile remain to be seen.
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